giselle spicer
a bit about me
As a double graduate of the University of Miami, I have experience in a multitude of marketing facets including graphic design, public relations, event management, social media management, content creation, videography, and branding, concentrating in the music industry.
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If you want to learn more, check out my work in the portfolio tab.
work experience
April 2023 - May 2024
April 2023 - May 2024
May 2023 - May 2024
June 2022 - December 2022
September 2021 - December 2022
January 2020 - December 2022
August 2021 - May 2021
January 2020 - March 2020
May 2019 - September 2019
May 2018 - August 2018
FAN ENGAGEMENT COORDINATOR @ COUNTRY NATION FESTIVALS
Serve at the lead point of contact for customer outreach for all Country Nation Festivals including Tortuga Music Festival, Faster Horses Festival and Watershed totaling over 90,000 fans
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Assist marketing team on a multitude of projects including, but not limited to Influencer Marketing, Social Media Management, Street Team, providing creative assets and ideas, creating meaningful festival branded content, and researching marketing trends and relative data
ANCILLARY SALES @ LIVE NATION - ASCEND AMPHITHEATER
Sold concert upgrades day-of-show including VIP seating, cabanas, bag lockers, lawn chairs and fast lane entrance to the venue
GUEST RELATIONS @ NASHVILLE PREDATORS
Provided assistance to VIP guests in premium areas including the Lexus Lounge, 501 Club, Hap and Harry’s Taproom, Yuengling Flightdeck and suites at all events including hockey and concerts
CONTENT TEAM LEAD @ TOORLY
Coordinated video and still content across 3 social media platforms working in collaboration with teams from video, fan engagement, story, TikTok and design to produce the most relevant and timely content for over 2,000 followers.
GRAPHICS DIRECTOR @ 'CANE RECORDS
Directed University of Miami’s record label’s creative team developing promotional assets, music videos, and concert visuals for over 10 artists and over 3 events a semester.
Executed the creative vision for the ‘Cane Records brand developing color palettes, vision boards, and digital templates used across all social medias and promotional content.
GRAPHICS CHAIR @ HURRICANE PRODUCTIONS: CONCERTS
Created posters, marketing materials, and social media campaigns for several concerts including a video played for 50,000 at Hard Rock Stadium for promotion of Flo Rida concert.
ART DIRECTOR @ DISTRACTION MAGAZINE
Supervised team of 5 designers who created spreads for 4 magazine issues with 120 pages in InDesign per year while working with editors to finalize issues and send to print.
EVENTS ASSISTANT @ LONI PAIGE EVENTS
Executed events such as Miami Boat Show for Prestige Yachts and events for SOBE Wine and Food Festival for over 100,000 people.
Developed content and pitch decks to leverage future events and partnerships.
MARKETING ASSISTANT @ MIAMI BEACH POP FESTIVAL
Researched and created content for artists including GIFs for brand new festival with 8,500+ Instagram followers.
Organized partnerships with top South Beach hotels for festival accommodations including collaborative sustainability initiatives.
ADMINISTRATIVE ASSISTANT @ 98.5 THE BEACH RADIO
Developed and implemented promotional strategies including dealing with prize winners and on- site giveaways at station events.